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JohnFord
05-19-2008, 01:32 AM
Hello,

I was reading the posts on usability and marketing, and I thought I would bring up the importance of writing when making web pages. Clarity of communication can make your page much better.

Big picture the goal should always be having: accuracy, brevity and clarity.

I think a great book on this topic is the Harvard Business Essentials: Business Communication.


http://www.circlepad.com/cpGraphics/help/BusinessCommunication.jpg


It covers all the key points and has a great section on: Seeing you Company From the Other Persons Perspective.

This is the hardest thing to do but if you talk with enough clients and test your writing this is a very valuable skill.

John